About Kelley Vaux

Kelley Vaux LLC is a boutique marketing agency that empowers independently owned businesses to stand out by transforming their story, values, and worth into authentic connections that drive loyalty and growth. Rooted in grassroots strategy, the agency specializes in relationship-driven marketing—focusing on community engagement and word-of-mouth momentum over paid ads. Founded by siblings Shawn and Nicole Kelley, Kelley Vaux exists to bring a human side to marketing and help businesses be seen, valued, and engaged— by building strong connections that turn visibility into lasting loyalty.

The founders recognized that the marketing industry had become transactional—driven by metrics, conversions, and clicks rather than genuine interaction. As a result, many independently owned businesses struggle to stand out, with traditional marketing methods failing to reflect their identity or needs. Kelley Vaux was created to bridge that gap. By crafting personality-driven, community-centered strategies, the agency helps brands claim their place in the communities they’re part of—building the kind of present that earns trust, sparks loyalty, and creates lasting awareness.

The word Vaux means worth, and that’s exactly what the founders stand for. A business’s value isn’t just what it sells, but in how it makes people feel, respond, and connect.

As first-generation entrepreneurs raised by a Chilean immigrant mother, the founders of Kelley Vaux come from a family rooted in hard work, resilience, and ambition. They know what it means to carve out space, advocate to be seen, and build something from the ground up. Kelley Vaux was created to help businesses do the same—to show up boldly, get noticed, and be valued for everything they bring to the table.

Meet Kelley Vaux

Nicole Kelley
Co - Founder

Shawn Kelley
Co - Founder

 Backgrounds

  • Nicole Kelley is the marketing strategist behind Kelley Vaux. A graduate of Bradley University with degrees in Public Relations, Advertising, and Spanish. She works front and center with brands—leading campaigns, building relationships, and turning fresh ideas into impactful strategies. Nicole brings experience executing social media campaigns, managing brand collaborations, and coordinating events for companies like Meta, HP, Dyson, JBL, and Giordano’s. She’s driven by creativity, connection, and results—and she’s passionate about helping brands cut through the noise, build real presence, and become unforgettable in their communities.

  • Shawn Kelley is the co-founder of Kelley Vaux and a finance student at Bradley University. While his sister leads the front-end, Shawn works behind the scenes to ensure everything runs smoothly. He oversees operations, finances, systems, and strategy—building the foundation that keeps the agency organized, efficient, and positioned for growth. With a fresh, entrepreneurial mindset, Shawn is always focused on how Kelley Vaux can move smarter, not just bigger.